Poly Group delivers its voice to all parties on 2023 China Brand Day
Brand building is the soul of corporate culture and the engine of reform and development. Since May 10, Poly Group has made frequent appearances in events of 2023 China Brand Day. At the just-concluded 2023 China Brand Value Evaluation Release and China Brand Building Summit, Poly Group ranked first in the comprehensive service track with a brand value of 211.189 billion yuan, demonstrating the outstanding achievements of Poly’s brand building efforts. In addition, Poly’s exhibition area at the Brand Expo has guests from all walks of life, becoming an attention-getter.
On May 11th, guided by the People’s Daily, the Economic and Social Department of People’s Daily hosted the China Corporate Social Responsibility Summit with the theme of “Undertaking Social Responsibility and Promoting High-quality Brand Building”. Liu Hualong, Chairman of Poly Group, was invited to attend the Summit and give a keynote speech titled “pursuing excellence, creating a better life, and driving value creation with first-class brand building”. He emphasized that value creation is the key path for state-owned enterprises to become stronger, better and bigger, and that it is also the essential requirement to enhance the global competitiveness of enterprises. With the mission of accelerating the development of a world-class enterprise, Poly Group focuses on value creation by continuously creating and expanding brand influence. Based on its positioning of “creating a better life”, Poly will help improve people’s well-being and create social value; will focus on its vision of “pursuing excellence”, so as to refine its main businesses and create industrial value; will bear in mind the development mission of “protecting the country and benefiting the people”, and be mindful of the “national priorities” to create national value. Poly Group earnestly shoulders its political, economic and social responsibility as a state-owned enterprise, explores the source of value, promotes brand building, and strives to realize the overall creation of social, industrial and national value. Poly constantly pursues excellence and creates a better life in the new era and new journey.
On May 11th, Zhang Wanshun, General Manager of Poly Group, was invited to attend the 2023 World Brand Moganshan Conference hosted by Xinhua News Agency and China Brand Communication Development Promotion Association (PCH), as well as the 2023 China Brand Value Evaluation Release and China Brand Building Summit hosted by PCH. At the Moganshan Conference, Zhang started a high-end dialogue with the theme of “empowering world-class enterprises with first-class brand value”. He pointed out that brand value has increasingly become the “driver” for enterprises to stand out in global competition and build themselves into world-class enterprises. Pursuing excellence, Poly Group has continuously purified brand genes. Poly has speeded up in diversifying its business systems and advancing Chinese path to modernization. Aiming to create a better life and increasing brand value, Poly has set many good examples of creating a “high-end and high-quality” lifestyle and continuously increasing people’s well-being. Poly stands out with its innovation and constantly taps the brand potential. Poly is an excellent performer in promoting innovation and accelerating the implementation of innovation-driven strategy, and is also a contributor to the undertaking of Chinese path to modernization.
On May 11th, CCTV specially planned to launch the live talk show “Brand Dialogue” of 2023 China Brand Consumption Festival. Zhang Hao, Director of Poly Group, was invited to participate in the special session for Poly themed of “protecting the country, benefiting the people and creating a better life”. He interpreted many achievements of Poly Group in promoting high-quality development through brand building in recent years. Zhang Hao introduced many highlights of Poly’s exhibition area which focuses on “culture + technology”. He told a vivid story of how Poly rescued lost cultural relics around the world and opened the road to the return of animal head sculptures. The story shows Poly’s positive role in demonstrating their responsibilities as a central enterprise and enhancing cultural self-confidence. He pointed out that brand is one of the core elements to promote high-quality economic development and enhance international competitiveness. Since the “July 15” brand culture conference last year, Poly Group has made clear its brand positioning of “creating a better life”. Poly aligned its strategy with this positioning, refined the brand genes from history, tapped the brand potential from its main businesses, constantly polished its brand, kept the brand persist, and explored the brand’s highlights. Poly has continuously improved the brand reputation and influence with good practice, and wrote a new chapter of turning Poly into a first-class and outstanding enterprise.
Brand building has a long way to go, and high-quality development is our responsibility. Accelerating brand building is an important way to expand domestic demand and serve people’s better life, a key way to be mindful of the “national priorities” and improve people’s livelihood and well-being, as well as a necessary tool for Poly to uphold its mission of protecting the country and benefiting the people and tell Poly’s stories well in the new era. With the goal of speeding up the building of a world-class enterprise and of a modern socialist country in all fronts, Poly Group will persistently implement the “14th Five-Year Plan” for brand building, and make great efforts to build a unique and reputable Poly brand. Poly will achieve high-quality development and turn itself into a first-class enterprise by pooling consensus on its brand concept, boosting confidence in brand building, and enhancing the guiding role of brand.